Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating new commerce-specific teams. New York-based creative agency Barbarian has created a new 200-person team it’s named Barbarian Commerce, which will combine new content creation capabilities with other efforts such as first-party data and R&D offerings.…
bubmagJanuary 31, 2023