IPG and Omnicom are touting a new tool to help advertisers avoid misinformation without hurting publishers
IPG Mediabrands and Omnicom Media Group are using a new NewsGuard tool to prevent ads from ending up on misinformation sites. The idea is to protect advertisers without penalizing high-quality news sites. But some say the nature of automated advertising makes it impossible to eliminate risk. See more stories on…
bubmagMarch 30, 2021