Why fortune 500 companies are ditching traditional marketing for this
Award-winning CEO argues social search has replaced Google, while employees represent brands’ most powerful untapped resource for authentic audience connection. When COVID-19 lockdowns devastated the travel industry, TripAdvisor executive Melissa Laurie discovered something unexpected while creating uplifting content for her beleaguered sector: short-form videos had the power to forge authentic…
bubmagJuly 31, 2025