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Google’s AI weather model is outperforming US supercomputer forecasts this hurricane season Google

Google’s AI weather model is outperforming US supercomputer forecasts this hurricane season

As the 2025 Atlantic hurricane season winds down, early evaluations of model performance reveal a shift in forecasting reliability that may redefine meteorology. Google DeepMind's Weather Lab, which began issuing tropical cyclone forecasts in June, has decisively outperformed traditional physics-based models used by national weather agencies.Read Entire Article...Read More
bubmag
November 7, 2025
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit Google

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

By Julia Tabisz  •  November 7, 2025  • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries?…
bubmag
November 7, 2025
Google’s new weather model impressed during its first hurricane season Google

Google’s new weather model impressed during its first hurricane season

This early model comparison does not include the “gold standard” traditional, physics-based model produced by the European Centre for Medium-Range Weather Forecasts. However, the ECMWF model typically does not do better on hurricane track forecasts than the hurricane center or consensus models, which weigh several different model outputs. So it is…
bubmag
November 4, 2025
US gives local police a face-scanning app similar to one used by ICE agents Google

US gives local police a face-scanning app similar to one used by ICE agents

“Biometric data used to identify individuals through TVS are collected by government authorities consistent with the law, including issuing documents or processing illegal aliens,” the CBP statement said. “The Mobile Fortify Application provides a mobile capability that uses facial comparison as well as fingerprint matching to verify the identity of…
bubmag
November 4, 2025