Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone
In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye talks with publishers about what Google extending the third-party cookie’s expiration date means for their advertising businesses. Google’s postponement: reprieve or predicament? Like an early riser leaping from bed before the alarm app buzzes, publishers are largely treating…
bubmagJuly 8, 2021