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Fortnite

SpongeBob SquarePants is the latest icon to join the UEFN platform Fortnite

SpongeBob SquarePants is the latest icon to join the UEFN platform

December 19, 2024 1:01 PM Image Credit: Zoned/Alliance Studios SpongeBob SquarePants and Bikini Bottom have joined Fortnite via its UGC platform, Unreal Editor for Fortnite. Paramount Game Studios and marketing agency Zoned have collaborated on a series of four experiences based on the popular animated series, bringing SpongeBob, Patrick and…
bubmag
December 19, 2024
Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators Fortnite

Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators

By Alexander Lee  •  December 19, 2024  • Since the summer, Epic Games has invested in a marketing campaign promoting specific creator-made experiences inside Fortnite. So far, the effort has resulted in a serious traffic boost for the chosen experiences — but it’s also raised questions among some creators regarding how…
bubmag
December 19, 2024