Category

eSports

Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage eSports

Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage

August 18, 2021 by Alexander Lee To win over fans who are skeptical of corporate influence, esports organizations and their brand partners are rolling out activations that engage with and directly benefit both their players and fans. With brands jockeying to reach the 18 to 34-year-old demographic via gaming and…
bubmag
August 18, 2021
As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities eSports

As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities

Right now, everyone wants in on podcasts — including gaming influencers. For gaming and esports content creators who are well-established on Twitch and YouTube, podcasts create new opportunities to apply sponsorships and brand partnerships to a pre-existing audience. Brian “FaZe Rug” Awadis is a high-profile example of a gaming influencer…
bubmag
August 16, 2021
Despite COVID-19, localized esports organizations stayed close to their hometown communities — and reaped the rewards eSports

Despite COVID-19, localized esports organizations stayed close to their hometown communities — and reaped the rewards

August 16, 2021 by Alexander Lee Under COVID-19 lockdown, localized esports organizations have been forced to adjust their offerings to maintain a strong connection to their local fans. With in-person events making a return in 2021, these organizations are better prepared than ever to take advantage of their followers’ fervent…
bubmag
August 16, 2021
Immutable’s Guild of the Guardians NFT game teams up with NRG Esports eSports

Immutable’s Guild of the Guardians NFT game teams up with NRG Esports

A new GamesBeat event is around the corner! Learn more about what comes next.  Immutable has established an alliance with NRG Esports to create nonfungible token (NFT) collectibles for the upcoming Guild of the Guardian’s mobile RPG. The Ukraine-based Stepico Games is developing the blockchain game for publisher Immutable, which…
bubmag
August 14, 2021