Category

eSports

‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships eSports

‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships

February 24, 2022 by Alexander Lee Earlier this month, esports organization Evil Geniuses injected a shot of traditional-sports experience into its front office with the hiring of Leonard Edwards, a veteran sports executive who formerly worked on partnerships for teams such as the New York Islanders, New Jersey Devils, Orlando…
bubmag
February 24, 2022
The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners eSports

The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners

Esports organizations such as Panda Global and Golden Guardians have leveraged their involvement in the fighting game community to generate fan engagement and secure brand partnerships — the former since its foundation in 2015, the latter since signing its first Super Smash Bros. player in 2020. For esports teams looking…
bubmag
February 23, 2022
Another Pro Gamer With History Of Homophobia Fired In Wake Of Men’s Height Controversy eSports

Another Pro Gamer With History Of Homophobia Fired In Wake Of Men’s Height Controversy

Former team member Kbaton. Image: Cyclops Athlete Gaming Osaka-based esports team Cyclops Athlete Gaming has fired yet another player. Yesterday, it cancelled the contract of Tekken player Tanukana after a history of abusive comments, the last being about men under a certain height. Today, following revelations about some really unpleasant…
bubmag
February 18, 2022
‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors eSports

‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors

Esports organization Team Liquid has expanded its ownership group to include five of its most prominent team members, including Super Smash Bros. player Juan “Hungrybox” Debiedma and WNBA star Aerial Powers. This move represents an influx of capital for Team Liquid, with each player–owner using their own money to purchase…
bubmag
December 15, 2021
Empowering People and Passion: An interview with VirtualStaX founder Rudolf Markgraaff eSports

Empowering People and Passion: An interview with VirtualStaX founder Rudolf Markgraaff

What is VirtualStaX VirtualStaX can be best described as digital trading cards issued by talented people from various industries through TheXchange, the first-ever global exchange for talent. It targets people from all passions of life including artists, actors, celebrities, musicians, business people, athletes, and Esports stars. The heart of the…
bubmag
December 14, 2021