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eSports

How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships eSports

How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships

Esports fandom is not limited by international borders. Popular players such as Korean League of Legends competitor Lee “Faker” Sang-hyeok boast legions of fans in far-flung regions such as China and North America. Like other world-spanning fandoms such as K-pop and anime, esports is a universal language that brands can…
bubmag
April 11, 2022
Call Of Duty Cheating Accusations Lead To Controversial ‘Hacking Exam’ eSports

Call Of Duty Cheating Accusations Lead To Controversial ‘Hacking Exam’

Before YouTuber IShowSpeed was put under the spotlight for his toxicity, Jake Lucky, an esports commentator and the person responsible for highlighting Speed’s behavior, was also under public scrutiny. Lucky, who tried to exonerate an alleged Call of Duty: Warzone hacker with a lie detector test, was criticized for refusing…
bubmag
April 8, 2022