‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
Turns out, it’s the culture around esports, not the competitions themselves, that really interest advertisers. Marketers at Digiday’s virtual Gaming Advertising Forum earlier this week said as much. And the way they advertise to gamers is changing as a result. They’re increasingly choosing to build campaigns around the biggest personalities…
bubmagApril 22, 2022