Category

eSports

Super Smash Bros. competitor Jason Treul brings esports strategy to Survivor 49 eSports

Super Smash Bros. competitor Jason Treul brings esports strategy to Survivor 49

Professional Super Smash Bros. Project M player Jason ‘Waterfalls’ Treul has continued to progress on CBS’s Survivor 49, marking another milestone for competitive gaming’s crossover into mainstream entertainment. The 32-year-old law clerk and former Google software engineer was called into action just 12 hours before filming began...Read More
bubmag
October 10, 2025
Press start to snack: Inside the $200 billion gaming boom brands can’t ignore eSports

Press start to snack: Inside the $200 billion gaming boom brands can’t ignore

Key takeaways: Gaming has become a $200bn snacking occasion that brands can’t afford to overlook. The most successful campaigns are those that feel authentic and part of the play experience. Don’t miss FoodNavigator-USA’s free October 15 webinar to learn how to connect with this high-energy gaming community. Once, snacks were…
bubmag
October 9, 2025