The Creators Of Disney Infinity Wanted To Make A Game About Toy Story Characters Exploring Space
Imagine Captain Woody and his fearless crew of toys journeying from planet to planet, looking for signs of life and new lands to explore. Tasked by Buzz Lightyear of Star Command, the rinky dink cast of Toy Story were going to explore the edges of space helpi…
bubmagJuly 4, 2019
Nike Signs Multi-Year E-Sports Sponsorship Deal With Furia
With the phenomenal growth of e-sports over the years, various brands like Champion have been creating gaming-themed apparel. Nike is continuing its push into gaming with an official partnership with Brazilian e-sports organization FURIA. Debuted at ESL One …
bubmagJuly 4, 2019
Anheuser-Busch Makes a Move to Legally Become the Official Beer of Esports
What does it mean to be the “official beer of esports?” Not much. Yet.Still, Anheuser-Busch may be able to officially claim that title after filing a trademark request last week. Unlike spendy sponsorships to become the official beer of a major sports league,…
bubmagJuly 3, 2019
The Brand Investment in eSports Report
eSports viewership is on the rise. Thanks in part to streaming services such as Twitch, the number of eSports fans globally is anticipated to surge 59% over the next four to five years. This rapid expansion, coupled with the tendency for eSports spectators …
bubmagJuly 3, 2019
Big Time Valuations For Esports Teams
Share to facebookShare to twitterShare to linkedin If you have been paying attention to media and the technology space over the last 12 months, you have probably seen the big buzz around esports and professional esports te…
bubmagJuly 3, 2019
Role-Locking Could Resuscitate The Overwatch League
Can I say anything I want? asked Jong-ryeol Saebyeolbe Park after a particularly satisfying victory for his Overwatch League team, the New York Excelsior, last year. His translator nodded. Parks eyes lit up. Im the best Tracer in the world. He stuck his tongu…
bubmagJuly 2, 2019
The Growth Of Esports And The Sponsorship Opportunities For Tomorrow’s Brands
Share to facebookShare to twitterShare to linkedin With a futuristic weapon cradled at the ready and a jetpack behind his shoulders, the man darts through warehouses and tunnels. He crouches patiently at corners and perche…
bubmagJuly 2, 2019
OpTic CoD players revolt after LA franchise announcement – Dexerto
While the initial announcement that OpTic Gaming would be claiming the Los Angeles spot in the newly franchised Call of Duty League seemed to be a positive one, the reactions from members of the organization have painted a different picture. When Immortals …
bubmagJuly 1, 2019
OpTic Gaming become LA CWL franchise team, Gary Vee & WISE Ventures secure Minnesota Call of Duty spot – Dexerto
Activision Blizzard Esports have announced the next two cities to secure franchise spots during the first year of the newly franchised Call of Duty League Los Angeles with OpTic Gaming and Minnesota as part of WISE Ventures, of which Gary Vaynerchuk is an in…
bubmagJuly 1, 2019