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eSports

Fortnite’s inaugural World Cup cements its cultural force — here’s how brands can take advantage of the phenomenon eSports

Fortnite’s inaugural World Cup cements its cultural force — here’s how brands can take advantage of the phenomenon

Epic Games cemented Fortnite's king-making status this past weekend with its inaugural World Cup Finals, which was the most concurrently viewed esports event ever. With over 250 million players worldwide, Fortnite's popularity was well established even before…
bubmag
August 2, 2019