eSports

Jennifer Poulson, Head of Growth & Launch, SEA, Riot Games and Justin Hulog, General Manager, SEA, Riot Games.

Take a look at the Gigantamax trailer for Pokémon Sword and Pokémon Shield featuring Pikachu, Meowth, Charizard, Eevee, and Butterfree. The games will be released on November 15, 2019 for Nintendo Switch.

In last night’s flurry of announcements, League Of Legends developers Riot Games revealed another two games: some sort of action-RPG-lookin’ thing codenamed Project F, and a digital sports management sim named League Of Legends Esports Manager. They focused a…

League of Legends Esports Manager Announced, For Real

In one corner, South Korea's SK Telecom. In the other, Europe's G2 Esports. No one seems able to touch them. Blowouts highlight Day 4 SK Telecom T1 (3-0) rolled over Clutch Gaming (0-3) in record fashion, improving to 16-1 all-time against LCS teams. Lee "F…

Activision Blizzard stripped a "Hearthstone" champion of his prize money and slapped him with a yearlong ban from competitions after he voiced support for anti-government protests in Hong Kong.The video game giant quickly scaled back the puni…

Skyline freshman Jesse Garcia admitted that he wasnt too familiar with the game, so senior Wilver Amaya walked him through the paces, just like a good teammate would. His help, though, wasnt aimed at better understanding a football play or chess strategy. I…

Darren Cox took the long way to esports industry. He spent a couple of decades in the automotive industry at the alliance between carmakers Renault and Nissan. He handled franchising, digital marketing, product management, sponsorships, events, and other thin…

Electronic Arts and FIFA announced this week the EA Sports FIFA 20 Global Series Road to the FIFA eWorld Cup. I spoke with Todd Sitrin, senior vice president for competitive gaming at EA, about it. I joked it was the longest name of an event I had ever seen.…

The US Army isn't just any advertiser. While membership in the military has dropped significantly since the 1970s, the largest wing of the American armed forces spends around $400 million dollars annually on marketing to recruit and retain soldiers, accordin…