The challenge of redesigning a classic esports logo
Photo: Motto. How Ninjas in Pyjamas created a new identity When Sunny Bonnell and her team at branding agency Motto started working with Ninjas In Pyjamas (NIP), a 20-year-old esports team in search of a new look, they did a lot of research. The team had never worked in gaming…
bubmagFebruary 7, 2021