‘People love the unexpected’ — Disney on 25 years of Lego Star Wars, Smart Play, and why it’s just getting started
(Image credit: Future/Jacob Krol) When Disney looks to expand its Star Wars offering beyond film and television, it does so carefully, with new ideas designed to both serve the overarching story while, importantly, feeling like natural additions to a franchise that spans generations of fans, as well as light years.…
bubmagJanuary 17, 2026