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Big digital footprints can boost payment tech and fraud protection Big Data

Big digital footprints can boost payment tech and fraud protection

Amazon, Apple, Facebook and Google already have a ton of data about consumers—searching, browsing and purchasing histories—and will build on that foundation to create hyper-personalized offers.Aside from the customer personalization-related benefits, graph analytics provide fraud detection and prevention features -- an area top-of-mind for financial services organizations. This technology helps…
bubmag
March 18, 2020