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Will Perfect Diary’s Celebrity Endorsement Approach Pay Off? China's Social Credit System

Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat, Weibo, Tmall, Douyin, and beyond.Our coverage spotlights global luxury brands, global beauty brands, and local Chinese brands. The latter gives insight…
bubmag
October 30, 2020